About Margo
Margo Aaron began her career as a psychological researcher at Emory University, before following her research interests to graduate school at Columbia University. Margo's obsession with understanding people and what motivates their behavior led her unexpectedly into the field of marketing, copywriting, and online business.
After graduate school, Margo honed her skills as a market researcher and strategic planner in the traditional agency world, creating shopper and brand campaigns for Starbucks, Evolution Fresh, Seattle's Best, Georgia Pacific, McCormick, Target, Walmart, and Kroger. She launched her consultancy, Argotics, LLC, soon thereafter, focusing on marketing strategy, brand voice development, email marketing, customer research, content strategy, and copywriting for mid-sized businesses and nonprofits including, Xtend Barre, Terry Knickerbocker Studio, Full Circle Home, the JCC, altMBA, and more.
After nearly a decade of individual client work, Margo's business evolved into digital courses, speaking, teaching, and community building.
To date, thousands of students have taken Margo's courses on ethical marketing, honest selling, and copywriting. Her courses included Honest Selling Secrets, Headline School, The Art and Science of Getting People to Care, and The Copy Workshop. She built The Copy Workshop together with Seth Godin as part of the initial Akimbo suite of cohort learning-based courses.
After that, Margo co-founded the global creative community, Brainstorm Road, with Kristin Hatcher. Before Brainstorm Road, she built and grew a membership-based virtual co-working space for solopreneurs. And most famously, Margo was the loud redheaded cohost of, "Hillary and Margo Yell at Websites,#HAMYAW," the popular internet talk show that Loomly called one of the Top 7 Marketing Shows of 2019, alongside Harvard Business Review and Akimbo.
Margo launched her newsletter and website, That Seems Important, in 2014. The site was named one of the Top 100 Best Websites for Writers by The Write Life in 2020.
Margo's writing has been featured in Entrepreneur, The Observer, Thrive Global, Hubspot, Thinkgrowth, Growth Lab, Copyhackers, Thought Catalog, and Business Insider. Margo was also a columnist at Inc where she wrote the bi-weekly column, Advanced Basics.
Margo is a proud graduate of Emory University (BA), Columbia University (MA), and Seth Godin's altMBA where she won the prestigious Walker Award.
She is on the board of 3GHTX, an organization that empowers descendants of Holocaust survivors to preserve and transmit the legacies of their families through education and dialogue.
Today, she lives in Houston with her daughter.
To get in touch with Margo, get on her email list or reach out to her directly at newsletter[at]thatseemsimportant[dot]com.
If you’d like to “pick her brain,” you may do so here.
