Posts by SeemsImportant
Before You Buy That Online Course – Read This
Professor Richard Feynman once tweeted, “The trick to learning is enjoying.” Except, he didn’t actually tweet it because he’s dead and someone else is running this twitter account. But it doesn’t matter because that’s not the point of this article. The trick to learning is enjoying. When was the last time you actually enjoyed learning? Frantically…
Read MoreThinking About Starting a Lifestyle Business? Here’s Why You Should
With the rise of startups and the insane unicorn returns that have come with them, “lifestyle business” has become a dirty word. A polite way of saying “doesn’t make money” or “not a real business.” It’s not altogether wrong. Since Tim Ferriss’s breakout hit, 4 Hour Work Week, thousands of idealists have flocked to Southeast Asia to “escape…
Read MoreWhen Business Sucks And It’s Hard
We were in a van. Packed in like sardines. It was the perfect setting for my favorite pastime: eavesdropping. Paul Graham says you can judge a place by what you eavesdrop and this van was no exception. Listening intently, I heard a woman turn to the man next to her and say, “The hotel business seems really…
Read MoreDoes A Blog Really Matter For Your Business?
It’s like online marketing bible. “WRITE MORE!! START A BLOG! TELL YOUR STORY!!!” Every content marketer worth their weight in gold will tell you you’re an idiot if you don’t have a blog. “You gotta put your work out there!” Where is there? I’m not sure, but I know the cool kids are there. “You…
Read MoreYou Should Start A Podcast (And Other Things You “Should” Do)
If I had a dollar for every genius who told me, “you should start a podcast!” I’d be a wealthy woman. They’re the same geniuses who told me I “really should do” a YouTube channel, Instagram quote pictures, and (my personal favorite) QR codes. People in the peanut gallery are always eager to tell you…
Read MoreWhy ‘Start With Why’ Is Bad Advice
Have you ever asked a teenage girl what qualities she wants in a husband? I have. And the list is…curious. “I mean obviously, he has to be taller than me. And he needs to be into the same stuff as me because like if he’s not it’ll be a problem. He has to like Talenti (Sea Salt…
Read MoreHow To Write Effective Emails That Get People To Take Action
There’s a lotta talk about copy being the “be all end all” to behavior change. And while it matters, it’s not actually the thing that moves the needle. Exhibit A. This email from a property manager to her residents. Technically, this emails follows all the copy rules. Language is clear, not clever Doesn’t break the left margin…
Read MoreThe Secret Advantage of Peer Pressure
When you’re a kid they warn you about “peer pressure.” I remember being very concerned about this. One day a kid would come up to me and ask me to do drugs. And I’d be like “NO!” and make my 4th-grade class proud! I was a cute little 4th grader. As you know from your…
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