Posts by SeemsImportant
Why You Need To Go Back To Trusting Your Instincts and Start Having Fun
One the most destructive things no one talks about is when you stop trusting your instincts. It happens at different times for each of us, but it always the same shift. You go from “this is fun!” ——> “oh sh*t, there are consequences.” For a lot of us, school is the culprit behind this shift.…
Read MoreSEO Is Simpler Than You Think. 5 Things Every Beginner Needs to Know to Get It Right
This post was originally published on Inc.com. As a non-tech founder, I understand the resistance that comes with doing anything that makes you feel stupid. For me, that includes web design, HTML, and search engine optimization (SEO). This was particularly embarrassing since SEO is one of the most foundational digital marketing tools in the toolbox and I was…
Read MoreWhen People Who Aren’t Your Target Market Read Your Work
It was midday when I saw it. His name came through and I thought, “Whoa. I am a big deal now.” Like an idiot, I was still getting every email subscription notification sent to me personally and was watching them come in like a teenager waiting for her crush to call. I barely had 200…
Read MoreThe 5 Best Marketing Blogs That Will Make You A Better Marketer
When it comes to marketing, there is a lot of content out there. But there aren’t many platforms that consistently provide high-quality content year after year. As someone who’s spent the better part of the last decade reading marketing blogs, I’ve grown accustomed to seeing an enticing headline that immediately lets you down once you get to the content.…
Read MoreThe New Rules of Gift Giving
It was awkward. The couch was sweaty. Probably because I was nervous. I don’t know. All I knew was it was uncomfortable. We’d decided not to do gifts that holiday season. It felt like a scene out of 20th century England. No one said anything directly, but their faces were judging us. We’d made a…
Read MoreThe Dangerous Problem of Lazy Content
There’s a scene in the new Ghostbuster’s movie where Abby points to the reality TV show “Ghost Hunters” and goes, “See! This is why people don’t take us seriously!” That’s how I feel every time I open my browser and see headlines like “3 Ways To Make More Money By the Holidays.” It’s not a bad headline. On the contrary,…
Read MoreWhy Good People Need To Get Comfortable With Wealth And Power
At the end of every Tim Ferriss Show episode, Tim asks his guests the same question: “When you think of the word ‘successful,’ who is the first person that comes to mind and why?” Listeners love it when the guest says, “My father. He worked 40 hour days at the car shop, didn’t speak any English,…
Read MoreKevin Smith’s Advice On Content Contradicts Everything You’ve Ever Read
Usually, when you have a celebrity at a niche conference it’s the event organizer’s way of apologizing for the lack of good content. “Don’t come for the marketing stuff, come see Mandy Moore!” #facepalm That’s how I felt about Kevin Smith, who was the keynote at Converted this week. Turns out, I was wrong. At 4:45 PM,…
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