Posts by SeemsImportant
Why You Shouldn’t Have a Marketing Department (Have This Instead)
You know how you aggressively brush your teeth the night before a dentist appointment? Like, if you just brush REALLY hard, your dentist won’t notice that you haven’t been flossing those back teeth for months. It never works. Your dentist always notices because she’s a dentist. It’s her job to know you’ve been half-assing your…
Read MoreThe Real Reason Things Go Viral (It’s Not The Algorithm)
For 24 hours this week, I lost my mind. I read this article and my brain went, “STOP WHAT YOU’RE DOING. TELL EVERYONE TO READ THIS RIGHT NOW!!” like it was some sort of content emergency (it wasn’t). Text. Email. Slack. Heck, I’m sharing it with you right now. Turns out, 49,000 other people also lost their…
Read MoreWhy It’s Not Enough To Follow Your Bliss
Been hearing a lot of “Do what you love and the money will come” bromides lately. Build the audience first, worry about sales later Love your customers, don’t focus on metrics Follow your passion and the money will find you No. No no no nonononononononoooooooooooo Money doesn’t “come.” It doesn’t find you. It doesn’t fall…
Read MoreThis Is What Happens When You Let Other People Get In Your Head
This week I’m in Houston staying with my parents because I’m a great daughter and winner of all brownie points. I was meeting a friend for dinner when my mother said, “I’m not sure you should take the car. You haven’t driven in a while.” She was right. Living just outside Manhattan I never drive,…
Read MoreThe Inbox Booty Call: Why You Need to Protect Your Inbox The Way You Protect Your…Other Stuff
I hate my inbox. At any given moment, I have 647 unread messages from people who want something from me. Not just email. It’s Facebook Messenger. Slack channels. SnapChat. Twitter. Text messages. My tombstone is going to read: Here lies Margo, died of trying to respond in a timely manner to all the incoming requests…
Read MoreYou Need Some Bunny Therapy
There’s something in the air right now because everyone and their mom is burnt out, exhausted, and ready to punch someone in the face. “I’m. just. so. tired.” <—- Me this week. Burnout’s definitely got some cachet up here in the Northeast, but it feels like sh*t and makes you a horrible human being. You become the…
Read MoreThe Pressure To Write Something That Doesn’t Suck
Last week a reader asked me if I’d review her work before she published it publicly. I said that I could, but it wouldn’t help her solve her problem. Her problem was this: “It’s like I know I have a Picasso ready to be painted, but I only know how to do f$%^*@# stick figures.” There are two…
Read MoreWhat Marketing Stuff Is Worth Your Time?
Messing up and playing around is one of the best things for your business. It’s how you figure out what works.
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