Behavior Change
New Research Suggests You Suck At Giving Advice (Especially If You Think You’re Good At It)
A recent study in a prestigious journal that’s definitely real and not made up discovered a new metric that defines how competent you are at giving advice. It’s called your CATB score. Your CATB score is the degree to which you’re Chomping At The Bit to say something. The higher your CATB score, the worse you are (…)
What We Can Learn From The Woman Who Emotionally Exploded Over Cupcakes
There’s a woman in my coworking space who cleans the space every morning. Today she is frazzled. I hear her on the intercom radio thingy talking to management. She’s stumped. Someone is planning to have an event here at 11:30AM and they’ve (apparently) left food and plates and other party things out in anticipation of (…)
How To Write Effective Emails That Get People To Take Action
There’s a lotta talk about copy being the “be all end all” to behavior change. And while it matters, it’s not actually the thing that moves the needle. Exhibit A. This email from a property manager to her residents. Technically, this emails follows all the copy rules. Language is clear, not clever Doesn’t break the left margin (…)