Branding
Why You Shouldn’t Have a Marketing Department (Have This Instead)
You know how you aggressively brush your teeth the night before a dentist appointment? Like, if you just brush REALLY hard, your dentist won’t notice that you haven’t been flossing those back teeth for months. It never works. Your dentist always notices because she’s a dentist. It’s her job to know you’ve been half-assing your (…)
This Hiring Mistake Could Be Costing Your Marketing Department Millions
Have you ever been to Stillwell, Kansas? It’s the type of place where you walk down the street and everyone says hi to you. That warm receptiveness to strangers is a hallmark of the Midwest. It’s also why I was so shocked to meet an unfriendly Starbucks barista when I was in the Kansas City (…)
How to be Good at Marketing
“Yea, but he doesn’t really know marketing.” She was talking about her husband. He works in marketing, apparently. She clarified, “He’s a designer. More than anything, he’s an artist. He doesn’t really know how to (air quotes) “market” things.” I feel for this guy. The truth is the majority of people who work in marketing, (…)