Content
Kevin Smith’s Advice On Content Contradicts Everything You’ve Ever Read
Usually, when you have a celebrity at a niche conference it’s the event organizer’s way of apologizing for the lack of good content. “Don’t come for the marketing stuff, come see Mandy Moore!” #facepalm That’s how I felt about Kevin Smith, who was the keynote at Converted this week. Turns out, I was wrong. At 4:45 PM, (…)
The Real Reason Things Go Viral (It’s Not The Algorithm)
For 24 hours this week, I lost my mind. I read this article and my brain went, “STOP WHAT YOU’RE DOING. TELL EVERYONE TO READ THIS RIGHT NOW!!” like it was some sort of content emergency (it wasn’t). Text. Email. Slack. Heck, I’m sharing it with you right now. Turns out, 49,000 other people also lost their (…)
How To Get People To Listen To What You Have To Say
Have you ever been in a conversation where you couldn’t stop talking? That was me at a party a few weeks ago. Like this: I could not shut up. I finally apologized to the guy I was talking to, I felt so bad. “Sorry for verbal vomiting on you.” “That’s by design,” he said. Huh? (…)
Is Everyone Entitled to A Platform?
“Not everyone should start a blog!” A client threw this slinger at my friend. “I wasn’t suggesting everyone start a blog,” she told me over dinner recounting the story. “I was suggesting she start a blog since she wanted to be a writer and the traditional approach wasn’t working for her.” My friend was horrified at how her (…)
How Long Should Your Content Be?
How long should your content be? Email. Blog post. Sales page. Instagram caption. What’s the right length? That’s the most common question I get asked about writing. (The next question is “how often?”) Every successful writer and copywriter will tell you the same thing: Content needs to be as long as necessary to convey the message. (…)
How Sam Harris Is Supporting His Work Without Running Ads
I’ll sit, staring at the screen, credit card in hand, thinking, “Put your money where your mouth is, Margo. Do it already.” Then, like clockwork, I proceed to do something else.This scenario happens once a day as I attempt to support my favorite content producers on Patreon. Despite being vocal about the future of media (…)
Marketers Manipulate Behavior and This Is Why You Should Too
There’s a common saying in marketing circles that “You’re only responsible for what you put out, not what people take away.” I’ve even preached it as an inevitability of being in the Arena. People will skim and miss your point. People will love you a LOT or hate you a LOT (both of which have nothing (…)
Why You Keep Falling For Fake News
There is a strange thing that happens anytime we see something published. Intellectually we know, just because it’s published, doesn’t mean it’s true. It just means it’s published. Yet, when we see something published, we start to behave like someone who’s never seen a newsreel before. We’re in a trance. There’s something about being “published” that (…)