Sales
How To Invent The Future
One of my favorite quotes comes from the infamous Cindy Gallop who said, “You cannot invent the future if you care too much what the Old World Order thinks.” I lived according to this doctrine as a giant hypocrite, caring pretty much only about what the Old World Order thought. Especially when the Old World Order was (…)
Why We’re So Susceptible To Bad Advice
It was a Wednesday in 1997 and I was required to go to Bat Mitzvah practice. For the uninitiated, Bat Mitzvah practice is an archaic tradition that requires preadolescents to memorize songs in ancient Hebrew for several days a week for an entire year. It’s supposed to teach you about your religion, but like most things in (…)
Remote Bartending Is A Thing Now
Few years ago, I had my own column at Inc. Inc sold my email address to some company named Meltwater that has since distributed it to every bad PR company in the Western Hemisphere. No matter how many requests I make to be removed (and how many years go by that I am no longer an Inc (…)
Can Idealists Be Good At Business?
You remember the Newsies? The rag-tag group of newspaper sales kids, famous for putting Christian Bale on the map (before he was an asshole) (presumably)? Anyway, turns out they were real. But their strike TOTALLY FAILED. Like bad. If you want a sobering look into the bleakness of reality, look up the real versions of stories we (…)
Should You Use Clickbait to Get People to Read Your Stuff?
Should good people resort to using clickbait? If exaggerating claims with your headlines works, is it wrong to do it? Margo explains the role of a headline
How I Got An Entire Apartment Complex Obsessed With Buying My Bar Stools
A few weeks ago I listed three bar stools on our apartment’s internal bulletin board. I list things on there all the time because I’m a weirdo who likes practicing my sales and copy skills in my free time…some days it’s shoes, other days it’s a juicer. This time it was barstools. 9x out of (…)
SEO Is Simpler Than You Think. 5 Things Every Beginner Needs to Know to Get It Right
This post was originally published on Inc.com. As a non-tech founder, I understand the resistance that comes with doing anything that makes you feel stupid. For me, that includes web design, HTML, and search engine optimization (SEO). This was particularly embarrassing since SEO is one of the most foundational digital marketing tools in the toolbox and I was (…)
Why You Shouldn’t Have a Marketing Department (Have This Instead)
You know how you aggressively brush your teeth the night before a dentist appointment? Like, if you just brush REALLY hard, your dentist won’t notice that you haven’t been flossing those back teeth for months. It never works. Your dentist always notices because she’s a dentist. It’s her job to know you’ve been half-assing your (…)