I write things
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Why Is No One Reading My Newsletter?
Back in April, I had the privilege of speaking at Newsletter Fest (“A FREE online conference to ignite your newsletter strategy!”) and you can watch the talk here. The polite version of how this talk came to be is that Curated asked me to come on and talk about email newsletter myths. The real version is (…)
How to Get a Life (no, really, how?)
The best manager I ever worked for told me to work less. Having just been scolded for needing to bill more hours to our clients, I was confused by his advice. “I need you to have a life. It’s part of your job as a marketer. We need to be in the zeitgeist.” I think (…)
Think Deeper
Forty hours. It took me 40. freaking. hours to write (and re-write and edit) the piece that led me to my first “viral” moment. For every “viral” moment I’ve had since, it’s taken about the same amount of work. Quality, for me, takes time. Time, patience, and so.much.editing. Those three ingredients feel diametrically opposed to (…)
The “I’m Better Than This” Phenomenon
“I SENT ONE EMAIL AND NOTHING HAPPENED.” I was older and more experienced than I care to admit in public when I had the above reaction to what-I-deemed-was a failed launch. I’d drank the online business Koolaid and believed that I should have arrived by now at the point where you “make sales while you (…)
What Are You Reading?
Some people might argue that purple lipstick is not an essential, but they never had to pack all their “essentials” in a carry-on for two weeks at the age of 14. So yes, my purple lipstick made the cut (GOD WHY). Packing was sanctimonious for my mother, who insisted that anyone who checked luggage was (…)
Should You Work With This Client? (The Pink Flags Post)
When you play truth or dare, which one do you pick? TRUTH duh because dares always lead to recklessness and embarrassment. Ok, that is unsubstantiated. Truth can lead to those things too, but, in general, I am anti-dares because they terrify me. So when my friend Sarah “dared” me to get to my CTA in 400 words (…)
What’s This About Process?
One of my best friends can sit down and write a post from start to finish in one sitting. It’ll need some editing, but the ideas are there, the voice strong, and the argument mostly formed. I hate her. Another friend of mine writes poetry. He calls them blogs, but they’re poems. Each day he (…)
How Much Should You Share Online?
One thing I still don’t get about driving a car is rubbernecking. I understand slowing down if people or debris are in the road, but looking to see what’s happening in the middle of a busy freeway sounds insane. Of course, I absolutely rubberneck because I’m a human being with eyes and I also want (…)
See You On The Other Side
Few years ago Robert Cialdini wrote the book Influence that outlines the ways in which you can persuade people. [cue ethical debate here] We’ll talk ethics another time because today I want to talk consistency. It’s been a while since I read that book, but the chapter on commitment and consistency stands out as the (…)
Is This Thing On?
The worst part about “public speaking” during a pandemic is you can’t see the audience. Facial feedback is crucial in determining whether what you just said made any sense and without it, you’re left in an echo chamber of your own thoughts. Before this “new Zoom normal,” of public speaking to no discernable audience, David (…)