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Before You Buy That Online Course – Read This
Professor Richard Feynman once tweeted, “The trick to learning is enjoying.” Except, he didn’t actually tweet it because he’s dead and someone else is running this twitter account. But it doesn’t matter because that’s not the point of this article. The trick to learning is enjoying. When was the last time you actually enjoyed learning? Frantically (…)
Thinking About Starting a Lifestyle Business? Here’s Why You Should
With the rise of startups and the insane unicorn returns that have come with them, “lifestyle business” has become a dirty word. A polite way of saying “doesn’t make money” or “not a real business.” It’s not altogether wrong. Since Tim Ferriss’s breakout hit, 4 Hour Work Week, thousands of idealists have flocked to Southeast Asia to “escape (…)
When Business Sucks And It’s Hard
We were in a van. Packed in like sardines. It was the perfect setting for my favorite pastime: eavesdropping. Paul Graham says you can judge a place by what you eavesdrop and this van was no exception. Listening intently, I heard a woman turn to the man next to her and say, “The hotel business seems really (…)
Does A Blog Really Matter For Your Business?
It’s like online marketing bible. “WRITE MORE!! START A BLOG! TELL YOUR STORY!!!” Every content marketer worth their weight in gold will tell you you’re an idiot if you don’t have a blog. “You gotta put your work out there!” Where is there? I’m not sure, but I know the cool kids are there. “You (…)
You Should Start A Podcast (And Other Things You “Should” Do)
If I had a dollar for every genius who told me, “you should start a podcast!” I’d be a wealthy woman. They’re the same geniuses who told me I “really should do” a YouTube channel, Instagram quote pictures, and (my personal favorite) QR codes. People in the peanut gallery are always eager to tell you (…)
Why ‘Start With Why’ Is Bad Advice
Have you ever asked a teenage girl what qualities she wants in a husband? I have. And the list is…curious. “I mean obviously, he has to be taller than me. And he needs to be into the same stuff as me because like if he’s not it’ll be a problem. He has to like Talenti (Sea Salt (…)
How To Write Effective Emails That Get People To Take Action
There’s a lotta talk about copy being the “be all end all” to behavior change. And while it matters, it’s not actually the thing that moves the needle. Exhibit A. This email from a property manager to her residents. Technically, this emails follows all the copy rules. Language is clear, not clever Doesn’t break the left margin (…)
The Secret Advantage of Peer Pressure
When you’re a kid they warn you about “peer pressure.” I remember being very concerned about this. One day a kid would come up to me and ask me to do drugs. And I’d be like “NO!” and make my 4th-grade class proud! I was a cute little 4th grader. As you know from your (…)
Why You Need To Go Back To Trusting Your Instincts and Start Having Fun
One the most destructive things no one talks about is when you stop trusting your instincts. It happens at different times for each of us, but it always the same shift. You go from “this is fun!” ——> “oh sh*t, there are consequences.” For a lot of us, school is the culprit behind this shift. (…)
SEO Is Simpler Than You Think. 5 Things Every Beginner Needs to Know to Get It Right
This post was originally published on Inc.com. As a non-tech founder, I understand the resistance that comes with doing anything that makes you feel stupid. For me, that includes web design, HTML, and search engine optimization (SEO). This was particularly embarrassing since SEO is one of the most foundational digital marketing tools in the toolbox and I was (…)